Chicago: Advertiser's Publishing Company, 1914. 1st Edition. Hardcover. 119p. A large hardcover book bound in grey-blue pictorial cloth. Very good condition. Spine a bit tanned. Bottom corners bumped. Hinges a bit shaken, but all pages are securely bound. A few foldouts have small pieces of tape along the edges for reinforcement. Otherwise, the interior is clean. Item #169630
A scarce guide to creating the most effective newspaper advertisements for any kind of business. Contains multiple foldout illustrations and a lengthy section of free-to-use sample ads. Measures approx. 11.4" x 8.75"