NEWSPAPER ADVERTISING Being a Series of Talks on the Value and Use of This Greatest of All Local Advertising Mediums - the Newspaper - with Reproductions of Over 1000 Actual Advertisements. Also Includes Ready-Made Advertisements, Headings and Catch Phrases for Every Line of Retail Business, and 58 Pages of Insert Reproductions of Actual Advertisements, with Comments. G H. E. Hawkins.

NEWSPAPER ADVERTISING Being a Series of Talks on the Value and Use of This Greatest of All Local Advertising Mediums - the Newspaper - with Reproductions of Over 1000 Actual Advertisements. Also Includes Ready-Made Advertisements, Headings and Catch Phrases for Every Line of Retail Business, and 58 Pages of Insert Reproductions of Actual Advertisements, with Comments

Chicago: Advertiser's Publishing Company, 1914. 1st Edition. Hardcover. 119p. A large hardcover book bound in grey-blue pictorial cloth. Very good condition. Spine a bit tanned. Bottom corners bumped. Hinges a bit shaken, but all pages are securely bound. A few foldouts have small pieces of tape along the edges for reinforcement. Otherwise, the interior is clean. Item #169630

A scarce guide to creating the most effective newspaper advertisements for any kind of business. Contains multiple foldout illustrations and a lengthy section of free-to-use sample ads. Measures approx. 11.4" x 8.75"

Price: $350.00

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